Brownies Lab1,221 recipes
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What the words in brownie titles mean

746 English brownie recipes. For every word used in at least 10 of their titles, the recipes that use it against the rest, on every ingredient, in grams per 100 g of flour. 8 words go with a clear difference; 23 others change nothing measurable.

This is what recipe writers do when they pick a word, not proof that an ingredient makes the texture: the numbers show what recipes with the word have in common, and a recipe can earn its word through the method, the pan or the oven instead.

Recipes called “best” (31), “fudge” (26), “homemade” (22) or “easy” (16) use about the same amounts as the rest on every ingredient measured here, within what chance would explain.

Texture, ease and praise

Words that promise how the result eats or how the recipe goes.

“fudgy”

63 recipes vs 683

Recipes called “fudgy”: more egg (160% vs 120%); more fat (174% vs 136%).

“fudgy” (63)the rest (683)middle half of all

  • Eggrecipes called fudgy 160% vs the rest 120%

  • Fatrecipes called fudgy 174% vs the rest 136%

For example: The Best One Bowl Fudgy Brownies (modernhoney.com) · Homemade Fudgy Brownies (oliviascuisine.com)

Ingredients, flavors and styles

Words that name something in the recipe or the kind it is. Some differences here are what the word says outright; they show the numbers can be trusted where the answer is known.

“zucchini”

20 recipes vs 726

Recipes with “zucchini” in the title: most add leavening (90% vs 38% use some); less egg (11% vs 120%); less sugar (127% vs 250%).

“zucchini” (20)the rest (726)middle half of all

  • Leavening · share using anyrecipes with zucchini in the title 90% vs the rest 38%

  • Eggrecipes with zucchini in the title 11% vs the rest 120%

  • Sugarrecipes with zucchini in the title 127% vs the rest 250%

For example: Zucchini Brownies (12tomatoes.com) · Zucchini Brownies (houseofnasheats.com)

“vegan”

17 recipes vs 729

Recipes with “vegan” in the title: most use no egg (100% vs 6%); more leavening (2.8% vs 0%); less fat (58% vs 136%).

“vegan” (17)the rest (729)middle half of all

  • Egg · share using anyrecipes with vegan in the title 0% vs the rest 93%

  • Leaveningrecipes with vegan in the title 2.8% vs the rest 0%

  • Fatrecipes with vegan in the title 58% vs the rest 136%

For example: Vegan Fudge Brownies (leitesculinaria.com) · Vegan Brownies (loveandlemons.com)

“eggless”

15 recipes vs 731

Recipes with “eggless” in the title: most use no egg (100% vs 6%); most add leavening (93% vs 38% use some).

“eggless” (15)the rest (731)middle half of all

  • Egg · share using anyrecipes with eggless in the title 0% vs the rest 93%

  • Leavening · share using anyrecipes with eggless in the title 93% vs the rest 38%

For example: Eggless Brownies Recipe | Fudgy Chocolate Brownie (vegrecipesofindia.com) · Eggless Brownies (tasteofhome.com)

“lemon”

13 recipes vs 733

Recipes with “lemon” in the title: most use no cocoa (100% vs 24%); most use no chocolate (84% vs 18%); less sugar (128% vs 250%).

“lemon” (13)the rest (733)middle half of all

  • Cocoa · share using anyrecipes with lemon in the title 0% vs the rest 75%

  • Chocolate · share using anyrecipes with lemon in the title 15% vs the rest 81%

  • Sugarrecipes with lemon in the title 128% vs the rest 250%

For example: Fudgy Lemon Brownies (12tomatoes.com) · Lemon Brownies (theviewfromgreatisland.com)

“cosmic”

16 recipes vs 730

Recipes with “cosmic” in the title: most use no chocolate (68% vs 18%); more cocoa (69% vs 29%); more sugar (319% vs 249%).

“cosmic” (16)the rest (730)middle half of all

  • Chocolate · share using anyrecipes with cosmic in the title 31% vs the rest 81%

  • Cocoarecipes with cosmic in the title 69% vs the rest 29%

  • Sugarrecipes with cosmic in the title 319% vs the rest 249%

For example: Homemade Cosmic Brownies (livewellbakeoften.com) · Cosmic Brownies (dinneratthezoo.com)

“cocoa”

13 recipes vs 733

Recipes with “cocoa” in the title: more sugar (385% vs 250%); more cocoa (69% vs 29%); most use no chocolate (53% vs 18%).

“cocoa” (13)the rest (733)middle half of all

  • Sugarrecipes with cocoa in the title 385% vs the rest 250%

  • Cocoarecipes with cocoa in the title 69% vs the rest 29%

  • Chocolate · share using anyrecipes with cocoa in the title 46% vs the rest 81%

For example: Best Fudgy Cocoa Brownies (cafedelites.com) · Cocoa Powder Brownies (sugarspunrun.com)

Words that change nothing measurable

Recipes with these words in the title use about the same amounts as the rest on every ingredient, within what chance would explain. The number is how many titles use the word.

  • best 31
  • fudge 26
  • homemade 22
  • easy 16
  • chewy 11
  • ultimate 10
  • brownie 90
  • chocolate 85
  • peanut butter 31
  • caramel 23
  • mint 17
  • frosted 15
  • nutella 15
  • oreo 12
  • peppermint 12
  • cake 11
  • coconut 11
  • cream cheese 11
  • dark chocolate 11
  • red velvet 11
  • frosting 10
  • gluten-free 10
  • salted 10

How the words are tested

Titles are split into words, with two-word names kept whole ("small batch", "cream cheese", "brown butter") and spellings folded together ("crisp" and "crispy"). The dish's own name, words like "the" and "recipe", and any word in half the titles or more are left out. A word needs at least 10 recipes, and there must be 10 without it. English titles only, so a word cannot stand in for a language.

A difference is shown when the medians sit at least a third of the middle half of all these recipes apart (about half a standard deviation, a medium effect) and a rank test puts it at 3 standard errors or more. For an ingredient many recipes skip, the share using none counts too: 25 points apart at the same 3 standard errors. With dozens of words and every ingredient tested, about one chance difference in 370 comparisons would pass, so a lab may show one that is luck; a finding that repeats across labs is unlikely to be.

Shares are rounded down. Each card links two recipes that use the word, nearest its own medians.